Oioiooi - Book my little car

A book that opens up a big world with a little car: In " My Little Car," children accompany their mobile friend on their way home – along a leporello road with lovingly drawn emotions. Happiness, sadness, anger, fear, and love – each page represents an emotion and encourages playful exploration.

The square format fits comfortably in children's hands and is ideal for first picture book experiences from about 12 months. The flexible accordion mechanism unfolds to reveal a coherent streetscape, equally suitable for storytelling and play.

Oioiooi focuses on emotional learning through design: Clear shapes, reduced illustrations and a wooden car game chip (optionally available) create a conscious approach to inner language and expression – in keeping with the game philosophy “Design, Play and Kids”.

Oioiooi is a South Korean design label specializing in high-quality educational toys and books for children. With a clear focus on aesthetics, function, and emotional learning, they create products that impart knowledge through play while fostering imagination and empathy. The combination of minimalist design, thoughtful pedagogy, and loving craftsmanship makes Oioiooi a special brand for modern families.

Product information: Written in English | Ages 12-36 months